‘Mobile Migration’ workshop set for April 1

Thursday, March 17, 2011

NASHVILLE, Tenn. — Registration is open for “Mobile Migration,” a workshop
April 1 in Nashville about the touch-screen tablet revolution and its
implications for journalism.

The daylong workshop at the John Seigenthaler Center on the Vanderbilt
University campus is co-sponsored by the Online News Association and the Freedom
Forum Diversity Institute, with underwriting help from the Scripps Howard

“The arrival of touch-screen tablets has set off another disruptive
technology in media and journalism,” said Jack Lail, multimedia editor for the
Knoxville (Tenn.) News Sentinel and a workshop organizer. “Apple's
iPad is proving to be both a launch pad of opportunity and a landing pad for
humbling crashes.”

The workshop will explore a range of topics, including:

  • How the mobile web and high-quality content for tablet apps fit into The
    Dallas Morning News
    ' new and ambitious paid-content strategies.

  • How to develop new, competitive publishing approaches amid accelerating
    disruption brought about by touch-screen tablets.

  • How magazines are learning to use screen publishing, targeting niche readers
    “ranging from parents to pet-owners to indie-music loving hipsters,” Lail said.
  • Register